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Africar Group Pty Ltd, the company behind AUTO24.africa, Africa’s fastest-growing certified used car marketplace, announces the acquisition of Koto.ci, the leading online reference platform for new car prices in Côte d’Ivoire. Backed by global automotive leader Stellantis, AUTO24.africa currently operates in five African countries (Côte d’Ivoire, Morocco, South Africa, Senegal, and Rwanda) and continues to expand aggressively across the continent. A Strategic Expansion of the Africar Group Ecosystem Africar Group is building Africa’s most comple 360° digital automotive ecosystem, designed to support car buyers and sellers at every step of the ownership journey. In each country, the Group deploys four interconnected platforms : AUTO24 : Certified pre-owned car marketplace with warranty and trust. Local Classifieds : Multi-vendor platforms for individuals and dealers to buy and sell vehicles. Automotive Content Websites : News, tips, and insights that inform and guide consumers. Koto : A new car price reference platform providing transparency on models and offers. In Côte d’Ivoire, this ecosystem is fully operational with AUTO24.ci, Voitures.ci, AutoMag.ci, and now Koto.ci. This unique combination delivers a one-stop hub that blends inventory, pricing, and trusted information. Africar Group plans to replicate this 4-pillar strategy across its other AUTO24 markets (Morocco, Senegal, Rwanda, and South Africa). These countries will soon benefit from localized Koto platforms, making Africar Group one of the first to provide a dedicated space for car dealers and distributors to showcase new car prices and offers on the continent. Driving Transparency and Trust The acquisition of Koto.ci strengthens Africar Group’s model by adding a trusted new vehicle pricing layer, helping consumers make better-informed decisions and enabling industry partners to reach buyers more effectively. “We aim to support African car buyers throughout their entire journey, from research and comparison, to buying, financing, insuring, and now having full visibility on new car prices,” says Axel Peyriere, CEO of AUTO24.africa. Founded by Abdessamad Misbah, a Moroccan technologist and entrepreneur who has spent nearly twenty years bridging technical execution and business strategy, Koto.ci has grown into Côte d’Ivoire’s most trusted new car price reference. Its integration into Africar Group further consolidates the company’s position as the only pan-African, tech-enabled 360° mobility player. A Pan-African Galaxy of 70+ Digital Platforms Africar Group now operates a network of over 70 digital platforms across 15 African countries, making it the continent’s largest automotive ecosystem. This includes : ● AUTO24.africa certified used car marketplaces. ● The continent’s #1 automotive classifieds network with over 50 local verticals. ● A growing suite of editorial content platforms, including AutoMag.ci, AutoMag.sn, AutoActu.ma, AutoMag.rw, and iMotoNews.co.za. Supporting Electric Mobility with EV24.africa ● And now, localized Koto-branded platforms to deliver transparent new car pricing in multiple markets. Together, these attract more than 15 million qualified, auto-interested users yearly, positioning Africar Group as the undisputed digital leader in Africa’s automotive space. Supporting Electric Mobility with EV24.africa Through its platform EV24.africa, Africar Group is also pioneering electric vehicle adoption in Africa. With Koto.ci now part of the ecosystem, consumers gain better visibility on new EV prices, helping to build awareness and trust around sustainable mobility solutions. This approach will be replicated across future Koto rollouts, directly supporting EV adoption and inclusive mobility, from everyday consumers to VTC drivers. “Koto.ci is more than a price reference tool — it is a strategic initiative designed in Africa to serve Africa’s mobility aspirations,” says Alexandre Allanic, CDO at Africar Group. “It will also play a key role in accelerating EV adoption through EV24.africa.”

BMW has long been synonymous with luxury, precision engineering, and driving pleasure. In South Africa, where road conditions vary from smooth urban highways to rugged rural terrains, owning a BMW offers more than just status, it promises performance, safety, and comfort tailored to the unique driving environment. Whether navigating the bustling streets of Johannesburg or cruising along the scenic Garden Route, BMW vehicles provide a driving experience that blends innovation, reliability, and sheer driving enjoyment. In this article, we explore five key advantages that make BMW an ideal choice for South African drivers. Exceptional performance and driving dynamics   One of the most celebrated aspects of BMW vehicles is their exceptional performance. Known for their responsive handling, powerful engines, and precision steering, BMW cars deliver a driving experience that is both exhilarating and safe. For South African drivers, this means confidently navigating everything from city traffic to challenging mountain roads. BMW’s advanced suspension systems and innovative driving technologies, such as Adaptive Drive and xDrive all-wheel drive, enhance stability and control, even on uneven or slippery surfaces. Whether you’re enjoying a leisurely weekend drive along the coast or tackling daily commutes, BMW ensures a smooth and dynamic ride. Luxury, comfort, and advanced technology BMW vehicles are designed to provide unmatched comfort and a luxurious driving environment. The interiors feature high-quality materials, ergonomically designed seats, and intuitive layouts that make long journeys more enjoyable. South African drivers will appreciate features such as climate control, premium sound systems, and cutting-edge infotainment technology, which includes real-time navigation, connectivity, and driver-assistance systems. These technologies not only enhance comfort but also contribute to safer driving. From traffic monitoring to adaptive cruise control, BMW equips drivers with tools that make everyday travel easier and more enjoyable, reflecting the brand’s commitment to innovation and luxury. Owning a BMW in South Africa goes beyond prestige, it is a practical choice that combines performance, comfort, and cutting-edge technology tailored for local driving conditions. The brand’s dedication to safety, luxury, and driving pleasure makes BMW an ideal companion for both city and country driving. Smart tips for choosing the right BMW in South Africa When choosing your BMW in South Africa, it’s important to balance lifestyle needs with budget and driving conditions. Start by considering how you plan to use your car : if you need a family-friendly option with space and comfort, SUVs like the X3 or X5 are ideal, while compact models like the 1 Series are perfect for city driving. Pay attention to engine options, as fuel efficiency and performance can make a big difference on long-distance trips or in urban traffic. Technology and safety features should also be a priority modern BMW models come with advanced driver assistance systems, which are particularly valuable on South African roads. Don’t forget to check maintenance and service plans, as BMW’s support network across the country adds long-term value. Finally, take advantage of test drives to feel how each model handles, ensuring it truly matches your driving style and expectations.

The BMW X3 is designed to elevate the driving experience for those who value comfort, versatility, and cutting-edge technology. Built to explore both urban streets and wide-open highways, this luxury SUV combines the signature BMW driving dynamics with innovative features that cater to modern lifestyles. For South African drivers, the BMW X3 offers not only a sophisticated design but also a practical solution for families, professionals, and adventure enthusiasts who demand space, style, and safety in one package. With an impressive luggage capacity and advanced connectivity, the X3 ensures that every journey is as enjoyable as the destination. Unmatched comfort and spaciousness for every journey [gallery link="file" columns="2" size="full" ids="5189,5188,5187,5186"] One of the standout qualities of the BMW X3 is its interior, which is designed to provide the perfect ambience for any trip. The cabin exudes modern elegance with premium materials, minimalist design, and thoughtfully crafted details. Drivers and passengers alike will appreciate the ergonomic layout, which includes the 14.9-inch BMW Curved Display, dynamic lighting compositions, the BMW Smart Bar, and light bars that create a welcoming environment. The X3’s commitment to comfort extends to all passengers. Rear-seat passengers benefit from extended legroom and high-quality materials, ensuring up to three people can travel in premium comfort. South African families or groups who enjoy weekend getaways or long road trips will find the spacious interior ideal for keeping everyone relaxed and connected. In addition, sustainable choices such as recycled polyester and vegan leather upholstery reflect BMW’s commitment to a more environmentally responsible approach without compromising on luxury or comfort. The front area of the vehicle wraps around driver and front passenger in a protective and sophisticated design, while the rear space remains open and inviting, making every journey a pleasure. With its large luggage compartment, the BMW X3 is also exceptionally practical. Whether it’s a shopping trip in Johannesburg, a safari adventure near Kruger National Park, or a weekend escape along the Garden Route, the X3 accommodates all belongings effortlessly. This combination of comfort, flexibility, and intelligent design makes the X3 a truly versatile companion for South African roads. [idcarversion=950] [idcarversion=951] [idcarversion=952] Advanced digital technology and driving innovation [gallery link="file" columns="2" size="full" ids="16474,16473,16472,16471"] The BMW X3 sets a new standard in digital innovation, offering features that enhance convenience, safety, and entertainment. One of the key highlights is the BMW Digital Key Plus, which allows owners to open and lock their vehicle contactlessly using a smartphone. The X3 also integrates the BMW Intelligent Personal Assistant, enabling drivers to control essential functions through natural voice commands, ensuring a safer and more intuitive driving experience. For entertainment and connectivity, the optional BMW Digital Premium package transforms the 14.9-inch Curved Display into a hub for streaming, gaming, and multimedia enjoyment. With a single app, users gain access to a variety of streaming services, keeping passengers entertained during long drives. This integration of digital technology is particularly valuable for South African drivers who frequently commute in traffic-heavy cities like Cape Town or Johannesburg, or who embark on long-distance travel across scenic routes. Beyond convenience and entertainment, the BMW X3’s exterior design enhances its digital and technological sophistication. Expansive surfaces, crisp lines, and a monolithic appearance give the SUV a powerful presence on the road. The iconic BMW kidney grille with Iconic Glow and the sleek headlight units make a bold statement, while the absence of traditional cladding allows for an elegant interplay of surfaces. Horizontal lines at the rear accentuate the vehicle’s width, complementing its commanding stance and reinforcing its identity as a true premium SUV. [embed]https://www.youtube.com/watch?v=tg3Z4xCY9aw[/embed] [idcarversion=950] [idcarversion=951] [idcarversion=952]